Read the passage and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions from 31 to 40.
Imagine the following scenario: on your way home, a so-called tourist approaches you in the street and politely asks you to take a photograph with their camera. You oblige, and afterwards they begin describing how they recently purchased the camera and how it happens to be on special offer. [I] This is the essence of stealth marketing. You may assume you have never encountered such a tactic, yet that assumption is precisely what makes it effective. In all probability, you already have. [II]
Unlike conventional advertising, stealth or so-called word-of-mouth marketing is not openly recognisable. We immediately identify advertisements on billboards or in glossy magazines, but stealth marketing is deliberately concealed; it relies on subtle manipulation. Globally, more than $500 billion is spent on advertising each year, yet compared with large-scale campaigns, stealth strategies are comparatively inexpensive and strikingly effective. How does this mechanism function in practice? Consider Company X. Hoping to launch a product aimed at teenagers, the company seeks to ensure that it appears cool and desirable. [III] To achieve this, they recruit young people to discreetly promote it. Seventeen-year-old Tanya Fulham is one such participant. As the campaign expanded online, Company X gradually took over several popular teen blogs without users realising they were being commercially influenced.
Tanya is attractive, athletic, and academically capable. She follows fashion, enjoys shopping, and listens to the latest music trends. With over 150 friends on her social media page, she exerts considerable influence over her peers’ opinions and choices. She is now engaged by an undercover marketing agency. Individuals like Tanya promote brands in blogs and across digital platforms. “It’s exciting to receive free samples of fashionable new products that my friends don’t yet know about,” Tanya remarks. “It makes me feel significant, as though I possess privileged, insider knowledge.” But do her friends realise she is financially compensated? “No, they don’t,” she admits, “but I don’t regard it as dishonest. If I genuinely like something, I share it. Payment does not change that fact.”
Perhaps Tanya is justified. After all, people frequently recommend a novel they are reading, a café they have discovered, or a device they have purchased. Moreover, in an age where we are continuously connected - bombarded with more than 3,000 advertisements a day - the difference may seem negligible.
[IV] Nonetheless, critics remain concerned. “We assume that a person is simply being helpful,” explains retail psychologist David Green, “yet it is entirely different when their comments are motivated by payment. Such practices erode authenticity, leaving us uncertain about whom to trust.” In reality, stealth marketers are already among us - and what makes the phenomenon so disquieting is that they are indistinguishable from everyone else.
(Adapted from Insight)
Question 31. As stated in paragraph 1, the effectiveness of stealth marketing ____________.
A. goes unnoticed by experts
B. lies in its invisibility
C. involves exploiting generosity
D. hides its true purpose
Question 32. The phrasal verb “took over” in paragraph 2 is closest in meaning to ____________.
A. gained control of
B. replaced completely
C. copied the content of
D. took responsibility for
Question 33. The word “subtle” in paragraph 2 is OPPOSITE in meaning to ____________.
A. delicate
B. noticeable
C. indirect
D. vague
Question 34. Which of the following best paraphrases the underlined sentence in paragraph 2?
“Globally, more than $500 billion is spent on advertising each year, yet compared with large-scale campaigns, stealth strategies are comparatively inexpensive and strikingly effective.”
A. Because stealth marketing is low-cost and efficient, the yearly global expenditure on advertising exceeds $500 billion, unlike conventional promotional campaigns.
B. Were traditional campaigns more affordable and impactful than stealth marketing, companies would not be spending over $500 billion a year on advertising worldwide.
C. Although more than $500 billion is invested in advertising globally each year, stealth marketing remains a less expensive and more successful alternative to standard campaigns.
D. Rarely is over $500 billion allocated to advertising annually in a traditional way without favouring economical and influential methods such as stealth marketing.
Question 35. The word “it” in paragraph 2 refers to ____________.
A. Company X
B. stealth marketing
C. product
D. advertising
Question 36. Which of the following best summarises paragraph 3?
A. Tanya enjoys fashion and music, shares product reviews, but refuses to tell her friends when she’s promoting something for money unless she is required to do so.
B. A marketing agency trained Tanya to advertise products she enjoys, and she often posts brand promotions on social media to gain attention from her friends.
C. Tanya promotes products online and influences her friends, but she doesn’t find that it makes any difference to her daily life.
D. Tanya is a popular teen who promotes brands online but doesn’t tell her friends she’s paid, which she has no issue with.
Question 37. Which of the following is TRUE according to the passage?
A. Tanya’s friends are unaware of her getting paid to promote products, which is deemed dishonest.
B. Many companies today mainly choose young social media influencers to advertise and endorse their brands.
C. Tanya is not allowed to share with her friends the fact that she promotes products for payment.
D. Tanya considers it natural and acceptable not to tell her friends that she receives money to promote products.
Question 38. Where in the passage does the following sentence best fit?
New acquaintance – or calculated deception?
A. [IV]
B. [II]
C. [I]
D. [III]
Question 39. Which of the following can be inferred from the passage?
A. Stealth marketing is like an epidemic as it is deceptive, appealing, and hard to detect.
B. Stealth marketers can be ordinary people, which makes stealth marketing so effective.
C. We are constantly bombarded with ads, so we fail to realise the power of marketing.
D. Living in a modern society means we’ve lost our ability to distinguish real and fake ads.
Question 40. Which of the following best summarises the passage?
A. Stealth marketing uses ordinary people like Tanya to promote products online without clearly revealing they're paid, making it hard to tell advertising from friendly advice.
B. Young influencers like Tanya promote trendy products openly on social media, helping companies advertise more effectively than traditional campaigns like magazines or billboards.
C. Stealth marketing often involves influencers like Tanya sharing product recommendations with friends, making it an honest and affordable approach to advertising.
D. Tanya shares products she likes with friends online, and stealth marketing relies on teens’ opinions to spread excitement about new items.